Journalism Matters in the fight against 'fake news' - The Malvern Observer

Journalism Matters in the fight against 'fake news'

Malvern Editorial 2nd Nov, 2021   0

THIS week marks the Journalism Matters campaign for 2021, a week-long drive aimed at highlighting the importance of trusted reporting – more important than ever during the past 20 months.

A survey released today (Tuesday) by Newsworks reveals the UK’s news brands are playing a vital role in informing and educating the population about the threat posed by human caused climate change.

The research, conducted by OnePoll, reveals more than two thirds of the UK are relying on news brands to inform them about climate change. Nearly eight in 10 said the established media – news brands, radio and TV – were driving awareness of climate change, well ahead of environmental organisations, government and social media.

In fact more than half of the UK public agree there is a worrying amount of misinformation about climate change on social media, with 69 per cent saying they looked to UK news brands to tackle this misleading information.




Jo Allan, chief executive at Newsworks, said: “With rigorous, professional and science-based journalism, the UK’s established media brands are leading the fight against the misinformation and fake news that cloud the debate.

“News brands have a unique relationship of trust with their consumers and that’s vital in helping to cut through the noise and create a reliable voice in this most important of discussions.”


News Media Association chief executive Owen Meredith, said: “News media is the perfect platform for the robust public debate and scrutiny required to find innovative solutions to the immense challenges that the climate crisis presents.”

Combating ‘fake news’ and misinformation is the biggest challenge we face as journalists on a daily basis to separate the facts from fiction.

Times have changed and we know you get your news in a variety of ways from our family of titles, from a quick skim on your phone and clicking on a link on social media to reading our e-edition or the paper itself.

But our commitment to trusted, local news, delivered without bias and telling the stories in your community has not and will not change.

As the towns and cities we are proud to serve along with the rest of the country continues to emerge from the worst of the pandemic, delivering you ‘the news’ has never been more important.

We want to be where you want to be so we can deliver you the latest and most pressing news from across our area as a trusted local source of information in an increasingly uncertain world.

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