AHEAD of the New Year celebrations this weekend, West Mercia Police are warning people of the dangers of preloading.
Preloading involves drinking alcohol on private premises prior to going for a night out at a pub or club and drinking more alcohol.
Research has shown people who preload are two-and-a-half times as likely to become involved in violent crime or injure themselves.
Officers are urging people to think twice about the consequence of drinking before they go for a night out.
Another study has shown that preloading does not even save money because people end up drinking just as much while they are out.
Extra officers will be on duty this weekend to help keep New Year revellers safe.
