YOUNG people and their families are being encouraged to get active and win prizes as part of a new explorer style game in Malvern.
Malvern Hills District Council (MHDC) has partnered with Street Tag to launch the game in schools across the district until November 18.
Street Tag is a free, family-friendly smartphone app game that records your physical activity and encourages you to explore your local area by visiting virtual tags and collecting points.
The app is designed to encourage families to walk, cycle and roll to school, to be physically active and to connect with green spaces. It is an opportunity to rediscover the local area as well as earn rewards.
Up to 250 people can represent a school team and parents or carers, grandparents, teachers and other school staff can all sign up and collect tags and points to help their school climb the leaderboard.
Tags can be placed or collected all over the district, including parks, footpaths and bridleways, leisure centres and other public spaces.
A total of 17 schools (including secondary and primary) across the district have signed up to take on the challenge and win prizes.
Cash prizes of up to £200 are up for grabs, as well as swim passes, monthly memberships and more from Freedom Leisure, and cinema tickets and a family pantomime ticket from Malvern Theatres.
MHDC is working with Street Tag as part of their commitment to encouraging Active Travel.
Councillor Tom Wells, leader of Malvern Hills District Council, said: “By launching Street Tag in our schools, we want to encourage families to walk, cycle and roll to school, to be physically active and to connect with green spaces.
“We are so excited for schools to get involved and to climb that leaderboard, win prizes, and more importantly, have fun.”
Seun Oshinaike, CEO of Street Tag spoke of the companies thrill in seeing schools in Malvern ’embracing the joy of physical activity.’
Sam added: “By turning everyday journeys into a fun, interactive game, we’re not only inspiring healthier habits but also building stronger, more connected communities. We can’t wait to see the impact this has on both young people and their families.”
Visiting www.malvernhills.gov.uk/community/active-travel/street-tag for more information.
