Casinos conjure up an image of tactical poker games or balancing probability in blackjack. Yet it does not have to be like this, and the industry has even been painted with the term ‘casual gaming’. With this sector becoming more popular, it is a term it has begun to lean into heavily. In this article, we discuss why online casinos want to appeal to more casual gamers.
What is Casual Gaming?
In this day and age, video games are huge. They require lots of processing power, memory and financial investment in a powerful PC or console. Once the games are booted up, they can also take up time as you explore open worlds and live fictional lives through the screen. While fun to play, it is not what everyone wants.
This is where the casual game comes in. These are titles that are easy to play, understand and master. Most of them can be started straight away with little prior knowledge. New players can take part within minutes.
Casual gaming is not a new phenomenon. There have always been more casual games on consoles. However, in the age of modern entertainment casual games are appearing in more places, from streaming television services to consoles themselves.
Why is Casual Gaming So Popular?
There are two main elements that have helped grow the appeal of casual gaming. The first is that the constraints on people’s time are becoming more and more. Casual games allow people to play in the breaks they have. This could be an hour after work, or even on the commute home.
The second reason is the rise of the mobile device as a primary form of entertainment. While powerful, many do not have the capacity of a console or PC. They can’t run this level of game. As these devices have risen in price, people have begun to use them for everything, from watching movies to communicating. The casual game is perfect for this and when combined with the previous factor, creates the perfect scenario.
iGaming as Casual Gaming
The result is that certain industries have benefited hugely, none more so than the iGaming sector. This is the industry concerned with online casinos and gaming games. These can include table games like poker, and slot games, but also niche pursuits like bingo and crash gaming.
The industry has used this to its advantage, and begun to use different methods to attract this casual market. One trend used by a host of sites looking to attract players is the implementation of £10 deposits. This shows the appeal for people out there who still want to gamble on titles, but want to do so with lower stakes. With slot games having low wagering requirements, this is a great way for casinos to get people in the door.
The industry has used this to its advantage, and begun to use different methods to attract this casual market. Offers with small entry fees, like minimum deposit bonuses, are one of the most attractive for the low cost and the ability to play and test the site with bonus money. The cost can be anywhere between £1 and £20. This is a great way for online casinos to get people through the virtual door.
Written by Ben Spencer
