MALVERN-based Morgan Motor Company have become title sponsors of Worcester Warriors for the 2025/26 season ahead of the club’s return to professional rugby.
Morgan’s branding will take pride of place across Worcester’s home and away shirts along with Sixways Stadium and the club’s digital platforms.
The sports car manufacturers and Worcester will also deliver a series of experiential and retail schemes on matchdays and at the Morgan Experience Centre in Malvern Link.
Morgan and Warriors will also launch themed merchandise to celebrate the new partnership.
Morgan’s managing director, Matthew Hole said: “We’re incredibly proud to be partnering with Worcester Warriors at such a pivotal moment in the club’s history.
“As a fellow Worcestershire-based company, this partnership reaffirms Morgan’s long-standing commitment to supporting our local community.
“I’ve been hugely impressed by the club’s ambition, drive and commitment to delivering a best-in-class experience — qualities that resonate deeply with the Morgan team in Malvern.
“Together, we look forward to creating lasting memories for Warriors supporters and Morgan owners alike, both on and off the field. Bring on the start of the season.”
Warriors chairman, Christopher Holland added: “This partnership with Morgan Motor Company represents much more than a shirt sponsorship.
“It’s a statement of intent for the future of Worcester Warriors.
“In bringing together two iconic Worcestershire names at a time when our club is returning to a new re-energised league, ready to inspire a new generation of fans, is transformational.
“Morgan’s belief in our journey means a great deal, and together, we will deliver experiences that celebrate performance, purpose, and local pride.
“We are delighted to have an ambitious partnership with the Morgan Motor Company, and to carry that proud name on our shirts.”
