Shoppers cut back spending sharply last month as Britain’s struggling high streets endured another difficult period amid rising household costs and growing concerns over the economy.
New figures released by the Office for National Statistics today showed retail sales volumes fell by 1.3 per cent in April, a much steeper drop than economists had predicted.
Fuel sales suffered the biggest fall, down 10 per cent, while clothing and household goods retailers also reported weaker demand as consumers became increasingly cautious.
The disappointing figures come as families across the country continue to battle high mortgage repayments, rising food prices and mounting pressure on household finances.
Analysts said the worsening situation has been fuelled by declining consumer confidence, with domestic and global instability pushing up energy prices once again and reigniting fears over another prolonged cost of living squeeze.
Business leaders warned that many shoppers are now prioritising essentials and cutting back on non essential purchases, leaving many town centres under pressure.
Retailers are also ramping up pressure on Chancellor Rachel Reeves to cut energy bills and reduce red tape as businesses face rising costs linked to the conflict in Iran and weakening consumer confidence.
Separate data from the British Retail Consortium earlier this month also pointed to slowing sales across the retail sector, with both major chains and independent shops reporting quieter trading conditions.
The latest figures pile further pressure on Sir Keir Starmer’s government, which had pledged to boost economic growth and improve living standards. Critics argue the government has so far struggled to restore confidence among consumers and businesses.
Government borrowing figures released this week have also added to the concerns, showing public borrowing climbed to £24.3 billion in April, higher than expected.
Retail experts warned that unless confidence improves in the coming months, many shops could continue facing difficult trading conditions throughout the summer.
Despite some stronger performances from larger retailers, economists said the wider picture remains worrying, particularly for smaller high street businesses already facing higher wages, rising energy bills and increasing operating costs.
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