A CYCLIST was taken to hospital with serious head injuries after a crash on the Ledbury Road.
The incident happened at 6am this morning (Thursday) on the A449 and involved a car and the cyclist in his 40s.
An ambulance, a paramedic officer, a paramedic in a rapid response vehicle and the medical emergency response incident team, two BASICS trauma doctors and the Midlands Air Ambulance from Strensham attended the scene.
A West Midlands Ambulance Service spokesman said: “The ambulance service responded to a collision between a car and cyclist near Ross this morning.
“Crews treated a male, believed to be in his forties, for serious head injuries and an arm injury.
“The patient was immobilised using a neck collar, spinal board. He was anaesthetised by a doctor at the scene before being airlifted to the Queen Elizabeth Hospital Birmingham for further assessment and treatment.
“The hospital was alerted to the serious condition of the patient.”