THRILLED audiences have returned to the cinema at Malvern Theatres following a £50,000 revamp.
The venue was closed for little over a week earlier this month while the 380 seats were replaced with plush new chairs.
It reopened last Thursday (November 13) for a sold-out viewing of Northern Soul with customers impressed with the improvements which include choices of standard, premium and double seating.
Nic Lloyd, chief executive of Malvern Theatres, said the work had come six months earlier than expected thanks to the high level of donations from the public.
“We refurbished the seating in particular because the public were asking for it and I am absolutely delighted with the response from the audience in helping us pay for them,” he said.
“As much as people love coming here the seats were passed their sell by date and we needed to improve the leg room and comfort.
“Films are longer these days and we also have the satellite links to the opera and ballet shows in London, technology has moved on.
“I spoke to a lot of people on Thursday and they were thrilled by the improvements. It’s good now we have different types of seats to suit different types of people.
“For me the double seats remind me of going to the Odeon back in Crewe.”
The revamp is part of the £1million investment dubbed Malvern Theatres Tomorrow.
Mr Lloyd said the next phase of the project would see the seats in the theatre auditorium replaced as early as next summer, although he added it would depend on how quickly the money was raised.