FREE parking and festive events are on offer across Malvern Hills District in between now and Christmas.
Malvern Hills District Council is spreading some festive cheer by offering free parking in all of its car parks all day on every Saturday throughout December, starting this weekend.
It is to encourage people to shop locally,
Traders across the district took part in a poll to decide which days they would prefer the free parking and the majority of the vote was for all day on Saturdays.
Visitors are also being encouraged to take advantage of the events on offer across the three towns.
They can search for the perfect Christmas gift as Tenbury Wells holds late night shopping on December 9 and 16.
There are also festive events on offer such as the Christmas Augmented Reality Trail throughout December, Christmas in the Link tomorrow (Friday, December 3) and Barnards Green Christmas Extravaganza and Tenbury Wells Santa Parade on Saturday, December 4.
Great Malvern Farmers’ Market is on December 18 and there are carol performances on December 19 and 24 in Upton.
Coun Daniel Walton, Portfolio Holder for Tourism and Economic Development at Malvern Hills District Council, said: “We are keen to attract shoppers and support local businesses across the three towns during the festive period.
“Free parking plays a role in bringing extra trade during this important time for retailers and we hope it will encourage everyone to support their local traders and our town centres.”
Shoppers are encouraged to follow Government guidelines and to wear masks in shops and public transport.
Visit www.visitthemalverns.org/christmas for more information about the festive events on offer across the district this month.