A ‘HEARTY’ donation has been handed to a Malvern Hills resuscitation charity which has launched a campaign for help to get it through the Coronavirus crisis.
The £500 for Heartstart Malvern came from Worcestershire plumber Dan Ford who, whilst furloughed from his work during the pandemic, made copper hearts and sold them to raise funds for the charity which is struggling through these challenging times.
Heartstart Malvern trustee Sarah Grout said: “As a volunteer-led micro-charity with a specific purpose to maintain public access defibrillators and provide training for emergency situations, we have fallen under the radar for so many funding streams.”
She added the charity’s need for funds was as critical as the effect of Covid-19 which had stripped it of all its income potential.
“When they asked us where we wished to display their copper heart we felt that this was a perfect opportunity to acknowledge the loyalty of two community-spirited local businesses who have not only steadfastly supported Heartstart Malvern over recent years, but who have truly devoted themselves to our cause during the pandemic.W
Copper hearts are now being placed at The Mount Pleasant Hotel and Melton Group which have agreed to become Business Patrons for Heartstart Malvern.
Staff from both businesses have participated in Heartstart’s resuscitation training, actively supported with fund-raising events.
During the lockdown the staff took on the charity’s ‘6K Challenge’ to raise vital funds for its urgent appeal.
Dan’s wife Lyndsey, responsible for the marketing and administration of Hearts for Hope, said: “We are delighted to donate to a local charity such as Heartstart Malvern with strong purpose and values, that is working hard to secure its future in conjunction with the local businesses, groups and individuals at the heart of its community.
“It is our pleasure to gift two copper hearts to these brilliantly charitable businesses.”
As part of its Heartbeat Appeal supporters are urged to promote their challenge on social media with the hashtag #6KChallenge, to tag Heartstart Malvern and to nominate six friends for the same challenge, as well as donating £6 if they’re able to.
Activities can include walking, jogging, running or even lifting 6k in the comfort of their own home or through daily exercise sessions.
Heartstart Malvern maintains 25 defibrillators and its overheads equate to £500-per-month.
With the impact of Covid-19 expected to hit the charity for a year, the target amount of £6,000 for the appeal was chosen,
The campaign continues – visit justgiving.com/campaign/HeartstartMalvern6KChallenge for more information and to donate.
The appeal currently stands at more than £3,700.