THE CHIEF executive of Malvern Theatres, which has been hit hard by its Coronavirus closure, has said the fund-raising campaign has exceeded all expectations as the total reached an astonishing £100,000.
Nic Lloyd spoke about the boost from the venue’s audiences and supporters which have rallied round in a bid to secure its long-term future.
He said: “This amount has exceeded all of our expectations and we extend our heartfelt thanks to everyone who has contributed so far.
“Your generosity has bought us valuable time and will ensure that we reach the autumn before losing our reserves.
“With no end to the crisis in sight for theatres however, we cannot relax our efforts and our next target is to secure the theatre through to the new year.
“We aim to raise a further £100,000 between now and Christmas.
“Every step that we take now will make a huge difference to our reserves, offering a lifeline to our future sustainability.”
A page will soon be launched on the theatre’s website to publicly acknowledge every individual who has contributed to the appeal, be it through a donation, a monthly direct debit or through the gift of refunded tickets.
There are a number of ways people can support the theatre without making a donation, including supporting them on social media, people setting the theatre as their designated Amazon Smile charity, hosting their own fundraiser, or purchasing a membership or gift voucher for future use.
Visit malvern-theatres.co.uk/support-us to donate to the cause.