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25th Jun, 2021

Malvern business secures exclusive Boots deal for new baby skincare product

Craig Gibbons 30th Jun, 2018

THE FOUNDER of a Malvern-based business who created a baby skincare brand just two years ago is celebrating after her product was launched at a leading High Street retailer.

Alba Cusworth, who runs Harry & Rose on Graham Road, was delighted after realising her new baby gift set both online and in 572 Boots stores across the country.

She founded the company in 2016 with a desire to enhance the overall baby skincare routine.

All of the products are developed and manufactured in Great Britain and are carefully formulated to take care of a baby’s sensitive skin.

Alba, who has a little boy called James with husband Christian, said: “I’m absolutely delighted Harry & Rose has been recognised by a leading UK retailer and am looking forward to working with Boots to help us reach our full potential in the baby skincare industry.

“As a parent myself, I know about the importance of taking care of your baby’s everyday needs.

“I believe what goes on your baby’s skin matters and should be lovingly formulated and of excellent quality.

“I am proud to manufacture our range in Great Britain which delivers high safety standards and echoes our brand origins.

“I am very confident we can substantially increase our market share thanks to our partnership with Boots.”

Earlier this year, Harry & Rose was named in the MadeForMums Editor’s Choice for Best Natural Product for its hands-free Baby Nappy Spray.

The awards recognise the best parenting products across 85 categories and the winning products are chosen based on a number of criteria, including ease of use, effectiveness and value for money.

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