A NEW campaign to encourage residents to support people sleeping rough has been launched by Malvern Hills District Council.
The Small Change, Big Difference campaign will see the council work with organisations to help prevent people from sleeping rough as well as making long-term changes needed to get them off the streets if they find themselves in that situation.
The campaign will also highlight the work of these organisations and ask people to donate to projects that are working to improve the lives of people sleeping rough.
It will also ask people to use the Street Link service to identify rough sleepers so the councils’ outreach team can make contact with them and give them the support needed.
The campaign includes projects like the Maggs Day Centre, a charity which gives homeless people somewhere to stay as well as providing essentials like hot meals, clothing and someone to talk to.
They also offer mentoring and support to help people make the changes to get back into mainstream community life.
Maggs Day Centre Malvern team leader Steve Kemp said: “The Small Change, Big Difference campaign is a great way of helping people who are sleeping rough or are homelessness by donating funds to an organisation who will provide dedicated support.”