Malvern jewellery-maker wins eight new contracts in Australia and New Zealand - The Malvern Observer

Malvern jewellery-maker wins eight new contracts in Australia and New Zealand

A MALVERN-based jewellery company is celebrating after securing eight new export contracts in Australia and New Zealand following support from the Department of International Trade (DIT).

Julie Fountain, founder of Beach Art Glass, showcased the brand’s summer-themed accessories at Sydney’s International Jewellery Fair.

At the event she secured deals with six retailers across Australia and one in New Zealand, along with another on Norfolk Island.

A £3,000 grant from DIT contributed towards the cost of the stand at the event, as well as travel and accommodation.




The DIT has also helped the business navigate the logistics of shipping goods, custom regulations and import duties, as well as identifying the most suitable markets to target the range to.

Although the company was only established in 2015, it already has customers in New Zealand, the Caribbean, Cyprus and Ireland, with exports currently making up ten per cent of its annual turnover.


Julie said: “This is the first time we have exhibited internationally, and it’s been so rewarding to see such a positive reception from so many buyers.

“As a relatively new business, getting our products overseas hasn’t been without its challenges.

“Sometimes it’s just knowing the right people to talk to about where to find opportunities, the various costs that come with exporting, and how to manage cash flow.

“The Department for International Trade has been incredibly helpful and put us on the right track to success overseas.”

Ian Harrison, head of exports for the Midlands at the Department for International Trade, said: “There is a strong demand for British-made jewellery from overseas markets.

“For Beach Art Glass in particular, the designs have really captured the imagination of customers in warmer climates.

“Julie has made the most of this demand, and it’s great to see that her business has grown from exhibiting at local craft fairs three years ago to shipping jewellery globally today.”

He added the DIT was there to help businesses make the most of overseas opportunities and urged any other firms needing assistance to get in touch by calling 0203 314 1289, visiting great.gov.uk or by emailing [email protected]

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