A MALVERN marketing agency and its client have been named as finalists in the Insurance Marketing and PR Awards 2017.
Pepperneck, along with National Windscreens, have been shortlisted in the Insurance PR Campaign of the Year category for their campaign to raise awareness of Advanced Driver Assistance Systems (ADAS) requirements.
Steve Adams, managing director at Pepperneck, said: “We are delighted that this campaign has been named as a finalist in these prestigious awards as this shows the benefits of taking a strategic approach to marketing.
“The judges were looking for innovative and original thinking and to demonstrate how marketing skills were used to raise awareness of a brand and strategic objectives as well as showing evidence of results being achieved.
“We researched and developed a multi-channel marketing campaign with the overall aim of raising the brand’s profile among insurers.
“We also showed how National Windscreens was very much taking the lead with a network of 108 fitting centres offering truly UK-wide coverage.
“The campaign has been so successful that National Windscreens has committed to a second phase during 2017 and we look forward to building on the excellent results already achieved.”
Award winners are set to be announced on Friday, June 9, at a conference and lunch in London.
