A NEW mobile speed enforcement site has been launched on a Malvern road.
The Safer Roads Partnership in Warwickshire and West Mercia will be stepping up their efforts to catch speeding drivers along Madresfield Road.
It comes in direct response to concerns raised about the speed of vehicles travelling in the area and is one of eight sites across the county to be tackled.
The new sites launched this month and will form part of the Safer Roads Partnerships’ Community Concern programme which responds to community requests for speed enforcement.
Statistics showed 15 per cent of drivers had been travelling above 35.4mph on Madresfield Road while almost 40 per cent were exceeding the 30mph limit.
Sergeant Stuart Allen said: “We have launched these new community concern sites across Worcestershire to address the high level of concern in each of the local communities.
“Data collected has highlighted unacceptably high speeds and local people are understandably concerned.
“With a high number of vehicles travelling on each of the roads every day, and their close proximity to residential areas, they represent risk to all road users.
“We hope the presence of a speed camera will encourage drivers to change their behaviour and drive at a lower, safer speed.
“This will help to improve the quality of life for people living in the areas, reduce the risk of harm, and improve the safety of the roads for all those who use them.”
Speed data will be collected while the sites are in operation to assess the impact upon traffic speed and driver behaviour.
