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25th Jun, 2021

Malvern's Jackson Family Funeral Director aims to 'open up difficult conversations' during Dying Matters Awareness Week

MALVERN’S Jackson Family Funeral Directors are supporting Dying Matters Awareness Week which runs from today until Sunday, May 10 to 16.

The week offers free reviews of funeral plans to help start the conversation around the taboo subject of end of life.

Aimed at opening up the conversation around death, dying and bereavement, Dying Matters Awareness Week helps to bring an important and difficult subject to the forefront, to further address the wishes of families in their darkest hour.

This year Dying Matters Awareness Week focuses on the importance of being ‘in a good place to die’, where there has been a dramatic increase in people dying at home due to the Covid-19 pandemic.

Jonathan Branchett, Jackson Funeral Directors’ general manager, said: “Dying Matters Awareness Week has always been a focal point in the year at Jacksons but this year communities have been so effected by the pandemic.

“A sounding board is needed more than ever to discuss such a difficult subject, to help remove the stigma of discussing death.”

He added Jackson’s was always dedicated to supporting families in the community and one way it feels it can start the conversation is by offering free reviews of funeral plans.

“Receiving caring and compassionate end of life care, through to funeral wishes and wellbeing support after the passing of a loved one, creates a supportive environment for grief moving forward”.

Dying Matters Awareness Week also coincides with Mental Health Awareness Week, another subject which is close to the hearts of Jackson Family Funeral Directors.

By nurturing and facilitating this difficult subject, Jacksons aim to lead the funeral industry with open and honest discussions.

As one of the very few remaining independent and family-owned funeral directors in Worcestershire, multi-award winning Jacksons continue to campaign for change within the industry providing a bespoke modern approach with the philosophy always being ‘your funeral, your way’.

For more information regarding Jackson Family Funeral Directors supporting Dying Matters Awareness Week, email funeralplanning@jacksonfamilyfunerals.com or call 01684 594971.

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