MALVERN’s flagship company Morgan Motors has teamed up with Truefitt & Hill to relaunch two iconic products.
In line with the latest soft-top vehicles taking to the roads over a century ago, the CAR Cream and CAR Lotion became essential to hair preparations for the debonair drivers of the time.
These grooming products heralded a new era of driving freedom whilst being able to maintain one’s elegant appearance at all times.
Originally created in the early 1900s for the Royal Automobile Club in Pall Mall, from where they took their names, CAR Cream and CAR Lotion became an instant hit.
It wasn’t long after Morgan’s first iconic three-wheeler came onto the scene and the Morgan brand was born.
Over a century later, Morgan Motor Company are partnering with Truefitt & Hill, paying homage to the role of both companies during the dawn of motoring.
Morgan has worked closely with Truefitt & Hill’s team of designers to add an essence of its unmistakable charisma and craftsmanship in creating the products’ new attire.
With a subtle nod to both brands’ incredible heritage whilst expressing their legacy inspires innovation for the future.
Joanna Broughton, of Truefitt & Hill, said: “We are delighted to be joining forces with Morgan – an iconic name in British motoring.
“We are proud to associate CAR Cream and CAR Lotion, both of which continue to be one of Truefitt & Hill’s most popular hair maintenance preparations, with Morgan, a brand with such remarkable history and heritage.”
Steve Morris, managing director of Morgan Motor Company, added: “The story of Truefitt & Hill’s long-established company captured our imaginations and the similarities between Morgan and Truefitt have been evident throughout our time working together.
“The revival of the CAR Cream and CAR Lotion provides a fitting opportunity for us to collaborate.”
