MALVERN flagship firm Morgan Motor Company has worked round the clock to launch a new partnership with a leading watch manufacturer.
The Pickersleigh Road firm have struck a unique deal with watch brand Christopher Ward who will take inspiration from traditional Morgan craftsmanship and engineering to create a new collection which will be available exclusively to Morgan owners.
Both companies define themselves by pride in their British heritage and design – with one eye on the past with their elegant, classic designs, and one eye on the future with their cutting-edge engineering.
The first timepiece to be revealed in the collection will be a Bespoke 3 Wheeler Chronometer – in tribute to Morgan’s legendary 3 Wheeler.
The wider partnership will see the two brands collaborate on further pieces to be announced next year.
Mike France, Christopher Ward co-founder, said: “Morgan Motors is an exceptional and characteristically British brand. Our shared brand values, of craftsmanship and engineering, mean that we are perfectly matched as partners.
“The first watch we have revealed in the partnership will be available exclusively to the 50,000 plus Morgan car owners, allowing them to become a member of a very special club between the two brands.
“We will also look to create watches for the wider fan base of Morgan in the future and we look forward to revealing further details of this exciting partnership in the coming months.”
Steve Morris, Morgan Motor Company Managing Director, said: “With a shared passion for motorsport at the heart of both brands, our collaboration with Christopher Ward is the perfect fit for Morgan. The synergies between our companies are evident, and I look forward to introducing a range of Morgan and Christopher Ward watches to our customers.”
