17th Nov, 2019

Morgan cars toured Malvern and Worcester to relaunch the Elgar Route

Malvern Editorial 11th Jun, 2019

AROUND 20 Morgan cars took on the historic Elgar Route to celebrate its relaunch, writes Amy Rose Willis.

The Morgan Motor Factory and Sports Car Club organised the event which saw the vehicles tour the 37-mile journey across Malvern and Worcestershire.

The re-launched was just in time for the composer’s birthday on June 2 and coincided with the 2019 Elgar Festival.

Among the attractions on the tour were The Firs – Elgar’s Birthplace in Lower Broadheath, Great Malvern, the Malvern Hills, the riverside town of Upton-upon-Severn and the city of Worcester.

Representatives from the Elgar Society, the Malvern Sports Car Club and dignitaries all gathered at The Firs: Elgar Birthplace, along with Malvern Hills District Council Chairman Coun Dean Clarke.

Guests enjoyed music by Michael Jones and an exhibition by Anthony Bridge, which combined the local artists passion for cycling and the Elgar Route.

Toby Blythe from Morgan Motor Company said: “The route is brilliant for the county, it will allow residents to discover Elgar’s origins and will also encourage more tourism. Congratulations to MHDC for re-launching the route.”

Victoria Carman, the district council’s visitor economy officer, said: “The improved re-launch is something Sir Edward Elgar rightfully deserves.

“Heads were turning as the rally toured the route.

“We want to extend our thanks to everyone involved.”

Visit www.visitthemalverns.org/things-to-do/leisure-drives/elgar-route/ for more information.

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