MOTORS - Malvern's Morgan Motor Company announces new car - The Malvern Observer

MOTORS - Malvern's Morgan Motor Company announces new car

Malvern Editorial 12th Apr, 2024   0

THE LATEST Morgan Plus Four combines the Malvern company’s signature blend of industry-leading craftsmanship and engineering honesty to create the purest expression of the firm’s four-wheeled sports car available today.

Proudly continuing the legacy of the company’s longest running nameplate, the latest Plus Four features a series of design, dynamic and technological enhancements, informed by over 70 years of evolution.

Massimo Fumarola, the Morgan Motor Company’s CEO, said: “We are proud to continue Plus Four’s incredible legacy – one that stretches back to 1950 – with this latest model, honouring the spirit of the original car yet reimagining it for today.

“The latest Plus Four is unmistakably a Morgan for today’s discerning customer.

“The importance and responsibility when evolving this longstanding nameplate is not lost on the team at Pickersleigh Road.

“Whilst other models within our line-up offer greater opportunity for experimentation, Plus Four requires a more delicate approach.

“We believe that the new features and detail culminate to create a fitting evolution and an immediate impression of a more refined, usable, and quality sports car, yet one that remains playful and fun.”

The introduction of the latest Plus Four – billed as ‘a compelling sports car for its global community of customers’ – has brought a renewed approach to vehicle design, engineering, quality, and production at Morgan.

Timeless design

The design intent for new Plus Four has been to simplify and reduce visual noise, allowing the car’s timeless silhouette to be further celebrated.

The front and rear views are characterised by the introduction of new lighting, wings, front splitter, rear diffuser, and floating front and rear number plate plinths.

These changes culminate in a refreshed visual identity and an overall cleaner appearance.

The new front and rear lights – manufactured exclusively for Morgan – have been conceived by the company’s in-house design and engineering teams and are free from the constraints that a readily available lighting unit imposes. The move is evidence of the company’s wider ethos of enhancing usability and quality, whilst maintaining the timeless appeal synonymous with the brand.

The new 8-inch headlight has subtly grown in diameter over previous models, helping to return the more traditional proportions of Plus Four.

The front and rear wings on new Plus Four have been entirely reformed and are now constructed using a cold forming technique. Whilst the changes are deliberately subtle, they feature a greater level of surfacing, influencing the way in which light reflects over the wing profile, adding tension and evoking a more sculpted volume.

The new front splitter and a new rear diffuser are finished in dark matte grey paint to reduce visibility and lift the visual weight of the car.

This feature harks back to period Morgan sports cars, many of which featured no front undertray or bumpers, thus creating a pronounced horizontal line at the lower section of the wings and central cowl.

A new model badge features Morgan’s own HFS Bold typeface. Inspired by car badges that used italicised typefaces and repeating speed lines, the badge is a contemporary interpretation of classic automotive brand design.

Both the rear-view mirror and wing mirrors are new. Each has been designed in-house and is manufactured exclusively for Morgan. Far surpassing the engineering integrity, functionality and aesthetic qualities of previous mirrors, the new units are made from lightweight aluminium and are homologated for all existing markets.

The new Plus Four is due to go into production next month visit for more information and to register interest.

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