28th Oct, 2020

New campaign aims to raise awareness of apprenticeship opportunities in Malvern Hills

Craig Gibbons 31st Jul, 2018

RESIDENTS are being encouraged to follow a new social media campaign showcasing the opportunities available through apprenticeships.

Launched on Twitter and Instagram in June, the #NotJust campaign has been created by Gemma Ranford, digital marketing apprentice at Malvern Hills and Wychavon District Councils, with the support of Worcestershire Apprenticeships.

With individuals like Sir Ian McKellen starting out his career as an apprentice, the campaign looks to tackle misconceptions linked with becoming an apprentice, while encouraging more people to consider it as a career and not just a second choice to university.

More apprenticeship qualifications are being made available and some industries now offer degree level apprenticeships, which enable apprentices to gain work experience while studying for a degree.

#NotJust takes on a quirky and entertaining approach, whilst directing people to the Worcestershire Apprenticeships’ website which offers information about apprenticeships, how to apply for opportunities and information on upcoming events and shows.

Throughout the campaign, apprentices will have their say on why they chose an apprenticeship over university, and businesses will also discuss why they chose to take on an apprentice.

Phil Merrick, head of economy and environmental services at Malvern Hills District Council, said: “One of the main barriers to growth for a lot of small businesses is the lack of funding available for training and employing new staff.

“At Malvern, our economic development officer Christine Butler can help those businesses access funding and reach their business potential.

“There is Government funding available to help businesses to grow and take on apprentices, and Chris is always happy to talk to people and help them find the funding they need.”

Call Christine on 01684 862183 or email christine.butler@malvernhills.gov.uk for more.

Buy Photos

Buy photos online from the Malvern Observer newspaper.

Book an Advert

Book your newspaper advert with our online advert creation tool.


Weddings, Birthdays, Bereavements, Thank you notices, Marriages and more.

Reader Travel

Check out all of the latest reader travel offers to get your hands on some free gifts.