A CAMPAIGN aimed at increasing dementia awareness in Malvern has been backed by West Mercia Police.
The free ‘Dementia Friends’ information sessions will be run by Insp Deborah Sanders tomorrow (Thursday) and will aim to transform the way people think, talk and act about the condition.
Sessions, which will last one hour, will take place at Malvern Theatre and run at 11am to midday, 1pm to 2pm and 3pm to 4pm.
Having become involved in the Malvern Dementia Action Alliance, Insp Sanders and the safer neighbourhood team officers are now delivering Dementia Friends sessions to people across the town.
Insp Sanders said: “I became involved because one in three people over 65 will develop dementia and everyone knows someone who is affected by the condition.
“It is easy to get involved and my teams are proud to be a part of a growing network of people creating dementia friendly communities together.
“West Mercia Police is signed up to the National Dementia Action Alliance and part of our action plan is to create as many Dementia Friends as possible both inside and outside our organisation.”
Anne Marie-Snelson, Dementia Friends regional support officer at Alzheimer’s Society, added: “Dementia touches the lives of millions of people across the country.
“Dementia Friends was launched to tackle the stigma and lack of understanding that means many people with the condition experience loneliness and social exclusion.
“It is all about learning more about dementia and the small ways you can help.”
Anyone interested in attending a session can email firstname.lastname@example.org.