Town centres across Malvern district set to get £354,898 funding boost - The Malvern Observer

Town centres across Malvern district set to get £354,898 funding boost

Malvern Editorial 17th Feb, 2023   0

TOWN centres across Malvern district are set for a funding boost to back tourism and businesses.

A series of projects are set to receive £354,898 after the proposal was approved by Malvern Hills District Council’s Executive Committee.

The cash will be allocated from the UK Shared Prosperity Fund.

Among the schemes are mall scale repairs and maintenance of town centres, including paths and public areas, signage improvements and enhancements to shop fronts.

The cash will also help pay for long-standing empty units being brought back into use and local campaigns to help improve footfall in high streets.

Further projects include £220,000 for the delivery of tourism development and promotion, through effective marketing campaigns and the development of the tourist attractions.

And £145,000 will be used to deliver a Malvern Hills business grants programme, providing start-up, growth, green and innovation grants for local businesses.

The UK Shared Prosperity Fund is a central pillar of the UK government’s Levelling Up agenda and provides £2.6billion of funding for local investment by March 2025.

The Fund aims to improve pride in place and increase life chances across the UK investing in communities and place, supporting local business, and people and skills.

Coun Daniel Walton, Malvern Hills District Council’s Portfolio Holder for Tourism and Economic Development, said: “These proposals play an important role in helping us to achieve our aims and ambitions as described in our Five Year Plan and Town Centre Plans.

“The three projects are essential in continuing to improve and enhance our district for residents and visitors now and in the future.”

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