AN ENTREPREUNER from Malvern is putting Worcestershire on the map with her entirely plant-based scotch eggs.
Veg Life founder, Rhian Caffull, came up with the idea for the innovative vegan creation in her parents’ kitchen during the Covid pandemic.
Since then she has launched the product and sells it at foodie events and shops up and down the country.
With a passion for sustainability and a background in conservation, travel, and tourism, Rhian’s journey to creating the plant-based twist on a classic favourite was driven by a desire to make a positive impact on the environment.
“That’s the reason I began the business: sustainability,” Rhian said. “I have a passion for sustainability and wanted to continue that. So, it’s not just about selling plant-based food; the plant-based part of it is very sustainable.
“I am dedicated to creating delicious plant-based products but also committed to making a positive impact on the world.”
During her time as an expedition leader, taking groups to rural locations in Kenya, Uganda, Galapagos, Borneo and other destinations, Rhian saw first-hand what a positive impact we can make in the world and what sustainable projects can achieve.
Upon returning to Malvern from her home in Dubai due to a pandemic redundancy, she set about changing people’s perceptions about plant-based food which transitioned into her business start up.
Caffull has been shortlisted for the Young Entrepreneur of the Year 2023 at The Great British Entrepreneur Awards and her business, Veg Life, has been honoured as Highly Commended in Excellence in Innovation at the Herefordshire & Worcestershire Chamber of Commerce Awards 2023.
“What we consume, is the single biggest impact we as individuals can make,” Rhian said.
