WEST MERCIA Police has officially launched its annual Operation Christmas Presence campaign.
Extra officers will be on duty across the force area during the busier nights of the year over the festive period in a bid to keep revellers safe.
Statistics show that 37 per cent of violent crime across the West Mercia region is alcohol-related and, in the run up to Christmas, officers have warned anyone causing trouble they will not be welcome.
Supt Paul Moxley said: “From previous experience, we know which nights are likely to be the busiest over the festive period and we will have extra officers on duty to help keep people safe.
“This is not just officers on the streets – we will also have extra officers in the custody block and in CID.
“Most people can go out, have a few drinks and enjoy themselves without causing any trouble.
“It is the minority who cause trouble and our message to these people is ‘we are looking out for you and we will take action’.”
He added being drunk was no defence becoming involved in violent crime or disorder and those drinking alcohol while they were out and about needed to take responsibility for their actions and know their limits.
“Don’t get a criminal record and ruin your future prospects through something you do while you’re drunk,” he said.