WEST Midlands Ambulance Service is urging people to heed the dangers after the Met Office’s red warning for extreme heat across the region, writes Elena Pereslucha.
The alert will come into force at 1am tomorrow morning (Wednesday, June 24) and be in place until 11pm on Thursday night, June 25.
Hot weather is likely to have significant impacts across health and social care services, with risks extending beyond those most vulnerable to heat.
West Midlands Ambulance Service said enjoying the summer heat was important but prolonged exposure to extreme heat could quickly become dangerous, leading to dehydration, heat exhaustion, heatstroke and worsening health conditions.
Ben Pallante, HART and Special Operations Manager, said people underestimated just how dangerous hot weather could be.
”Extreme heat can be life-threatening for older people, young children, those with underlying health conditions and anyone spending long periods outdoors.”
He added many incidents involving the use of emergency services are preventable.
Additional staff will be put on shift to help manage increasing demand over the coming days but everyone should play their part by taking simple steps to protect themselves and those around them.
Hot weather health advice
Ambulance services warn people to not enter open water without a lifeguard present and to not take unnecessary risks around rivers, lakes, reservoirs and canals during the hot weather.
Mr Pallante added: “The water is often much colder than people expect, hidden hazards may lie beneath the surface and strong currents can quickly overwhelm even confident swimmers.”
Since May 1, 2026, the ambulance service had responded to more than 50 drowning incidents – three of them were fatal.
Parents, teachers and carers should have open and honest conversations with children and teenagers about water safety.
Throughout the heatwave, the ambulance service urges people to drink plenty of water and fluids, avoiding excessive alcohol and limiting caffeine, while keeping skin cool using water or damp cloths and cool showers.
Wearing sunscreen, sunglasses, wide-brimmed hats and lightweight clothing can also reduce the risk of being harmed during the heatwave.
People should also avoid strenuous activity during the hottest parts of the day and should stay out of direct sunlight between 11am and 3pm whenever possible.
The ambulance service also advises that people should keep homes cool by closing curtains and blinds during the day and opening windows overnight while checking on elderly relatives, vulnerable neighbours and anyone living alone.
Visit: wmas.nhs.uk for further advice on staying safe during hot weather and around open water.
