NEW technology of a Malvern bus route is set to make paying for journeys much easier for passengers.
From today (Monday, July 28), Ticketer’s contactless payment system is live on LMS Travel’s 42 Service in Malvern – the latest step in plans to modernise bus travel across the county.
This enhancement is part of Worcestershire’s ongoing commitment to improving the convenience and flexibility of local bus travel.
With the Ticketer system, passengers simply tap their contactless card or device when boarding and again when leaving the bus. The system automatically calculates the best-value fare for the journey – removing the need to choose the right ticket in advance.
Karl Perks, Worcestershire County Council’s highways chief, said: “We’re committed to making it easier, faster, and more convenient for people to use public transport and tap on/tap off is a big part of that. This is just the first of many improvements to the ticketing experience planned across Worcestershire.
“By making travel more convenient and efficient, we hope to encourage more people to choose the bus, whether for commuting, leisure or visiting the region”
The tap on/tap off system helps speed up boarding times by up to 70 per cent and offers more accurate journey data, helping improve service planning across Worcestershire.
Adam Toone, Ticketer chief commercial and operations officer, added: “Rollout of tap on/tap off travel is a major step towards offering a more efficient, flexible, and seamless passenger experience.”
The introduction of this technology is part of Worcestershire County Council’s ongoing investment in improving public transport and is supported through the Bus Service Improvement Plan and Enhanced Partnerships with bus operators.
Visit www.worcestershire.gov.uk/bustravel for more information.
